The day finance changes
What institutional capital changes about the CEO's job.
Coming soon
A field guide by Alex Valdes
Investor Ready
The Venture-Backed CEO's Guide to Finance from Seed to Exit
Raising capital changes the job. Build the financial foundation for what comes next, without becoming your own CFO.
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Amazon edition: coming soon.
“The goal is not for the CEO to become the accountant. The goal is to build a finance operation the CEO can trust.”
Inside the book
Build finance before finance becomes a problem.
Beyond bookkeeping
Build backward from the outcomes your company needs.
Cash, runway, and equity
Understand the numbers behind your next decision.
The finance operating system
Close, controls, review, reporting, and accountability.
Prepare before diligence
Build a financial history you do not have to reconstruct.
Ready for your next chapter
Prepare for an internal finance team, M&A, or IPO. Take an organized financial history with you.
A note from Alex
Why I'm writing Investor Ready.
I have built and operated finance functions from early-stage companies through public markets. Even today, I outsource recurring finance work because my highest-value job is building the company.
But outsourcing bookkeeping does not always outsource finance. Founders still end up checking the numbers, explaining changes, managing equity, and preparing investor reports.
This book is about owning the financial truth without operating every financial task.
More about AlexFree finance readiness check
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See what is working, what needs attention, and your three priorities.
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A self-assessment, not a certification.
Build the company. Keep the finances ready.
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